Explainer Video
As part of a Novartis-led initiative, VERB developed a two minute animated explainer outlining the drug approvals process, turning a complex regulatory journey into a clear and accessible narrative.
Working in a simple, character-led illustration style, we created a structured story that guides the viewer through each stage, from pre clinical testing through to clinical trials and final approval.
Work included:
Concept development and storyboarding
Character design and illustration
Animation and motion design
Voiceover production
Video editing and delivery
The video was designed to communicate essential information in a straightforward and engaging way, making a highly technical subject easier to understand for a broad audience.
The campaign was supported by additional digital and print materials.
Clarity through structure and storytelling.
Services delivered
Creative Direction, Storyboarding, Illustration, Animation, Voiceover, Video Production.
