Rebranding a historic experience.
VERB worked with the Jeanie Johnston Tall Ship team to reposition and refresh the brand, bringing new life to a historic visitor experience.
The existing identity had become dated and was no longer connecting with audiences. We introduced a more contemporary and cohesive brand, balancing modern appeal with the ship’s rich heritage.
Work included:
Brand identity and logo design
Website design and build
Marketing materials
On site signage and graphics
Retail merchandise
Content design and visual system
The rebrand was applied across every touchpoint, from digital to physical, including the development of retail items such as mugs, T shirts and posters for the visitor shop, creating a consistent and engaging experience before, during and after the visit.
The result was a 300% increase in bookings following the rebrand.
A modern identity rooted in history.
Services delivered
Brand Identity, Creative Direction, Website Design & Build, Brand Guidelines, Marketing Materials, Signage, Retail Merchandise.
