Keep it Pumping
As part of the Keep It Pumping campaign, VERB developed an animated awareness video for Novartis, translating complex medical information into a clear and engaging narrative.
Using a hand-drawn illustration style, we created a film that communicates the key symptoms of heart failure in a simple and accessible way, designed to connect with a broad public audience.
Our work included:
Concept development and storyboarding
Illustration and hand-drawn animation
Voiceover direction and production
Video editing and delivery
The campaign focused on raising awareness of the three primary symptoms of heart failure, shortness of breath, fatigue and swollen ankles, encouraging earlier recognition and diagnosis.
The campaign was supported by additional digital and print materials.
Clear communication for critical health awareness.
Services delivered
Creative Direction, Storyboarding, Illustration, Animation, Voiceover, Video Production.
