Old Soul, New Heart
VERB has been involved with The Pierhead development from the outset, helping to shape the identity and communication of a landmark regeneration project in the heart of Bridgetown.
Working closely with stakeholders, we began by developing a distinctive logotype and supporting seal, grounded in the history, culture and character of Barbados. Extensive research informed a brand that connects meaningfully with the island’s heritage while positioning the development as a modern and forward-looking destination.
Work included:
Brand identity and logotype design
Brand guidelines and visual system
Website design and build
Brochure design, mapping and development materials
Creative direction and content design
Film production and promotional video
Marketing materials
The brand was designed to carry across a wide range of applications, from investor communications to public engagement, ensuring clarity and consistency at every stage of the project.
We developed detailed printed materials, including brochures and maps outlining the phased development, alongside a digital platform that communicates the vision and scale of the project. Working with a film crew, we also delivered a promotional video to bring the story of The Pierhead to life.
The Pierhead represents the regeneration of a significant part of Bridgetown, with lasting importance for the people of Barbados. Our role has been to help articulate that vision clearly and confidently, supporting both local engagement and international investment.
A brand built on heritage, designed for the future.
Services delivered
Brand Strategy, Brand Identity, Creative Direction, Brand Guidelines, Website Design & Build, Brochure Design, Mapping and Information Design, Film Production, Marketing Materials.
